Branding Strategies

Branding Strategies

4 C’s of Branding

  • Customer – Define wants and needs, target audience.
  • Culture – Leadership, vision, values and authentic
  • Consistency – Brand recognition generates awareness, consistent clear and concise messages.
  • Communication – Be transparent, engagement, building relationships. 

Which colors would fit your company brand? It is extremely important to match the colors of your brand to communicate an illustration of the organization and culture.

The vision of a brand such as colors, website design, logo, name, symbol, together identify and differentiate the brand in the consumer’s mind. 

Branding Strategy — Port Orange, FL — Cheryl’s Creative Services

Red - Correlated with passion, desire, leadership, enthusiastic.

Orange – Vibrant, happiness, energy, and warmth, inspires emotional strength.

Yellow – Positive energy, confidence builder, happiness, cheerfulness

Green – Nature, energy, environment, wealth, inspiration to community services, revitalizes growth, health and wellness.

Blue – Inspiration, tranquility, authenticity, stability, reliability, trust worthiness, loyalty, reliability, patience.

Purple - Imagination, encouragement, compassion, creativity, uplifting.

Pink – Feminine audience, romance, charming, friendship, playful, inner peace.

Brown – Earth tones, nature, reliability, stability.

Gray – Neutral and balanced color, conservative

Black – Relates with authority, power, strength, stability, formal, elegant.

Branding Strategic Strategies

At Cheryl’s Creative Services in Port Orange, Florida. Cheryl will have a face-to-face meeting or via Zoom for marketing strategies and strategic goals. Cheryl discusses the client’s budget including current marketing tools. She will compile a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to analyze distinguishing marketing tools and advise which would be pertinent for the organization. Cheryl’s Creative Services objective is to set realistic achievable marketing goals for clients to achieve sustainable growth for their business.

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